Tuesday, November 26, 2013

Pushing to Reach New Audiences....

Valerie J. Steimle

As a published author of five books, sales wax and wane. I am in a financial slump in book sales and I need a bigger audience to discover my work. How do I do this?

From the Futurebook conference held on November 21st sponsored by The Bookseller website there were some pretty good suggestions.  Push Entertainment’s Simon Scott talked about what authors can do. He focused on the importance of always trying to understand how to connect with people and “keep to the core fans of your work who are willing to buy” up front.  Announcing upcoming books to remind “lapsed” fans that you still exist which also helps them connect with you again is a great way to keep the sales numbers up. Authors (especially self-published ones) who go the extra mile will reap the benefits of better book sales.

Ruth Spencer, a marketing manager at Random House, suggested a concept not really known to publishers and authors: verticals or vertical integration.  Meaning authors get together with other like authors and promote each other.  Banding together to help each other promote books helps reach higher audiences. There is always power in numbers.

Another suggestion came from author and entrepreneur, Joanna Penn. She talked about what self-publishers have always known: the need to take a lot of risks.  Self-publishers “must always be writing new books (or articles) and have a consumer focus”. Keeping to one category in writing is like cutting off your availability to readers. There is a whole world out there waiting to hear what you have to say in many areas of life such as social media, speaking engagements or website articles. Using e-book promotions also help authors reach a bigger audience. They really do work.

This is a very well needed boost in the arm for authors who are trying to keep their heads afloat in the publishing world.  A well managed push into more areas of expertise helps authors reach more readers….and in reality….that is the name of the game.

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