Showing posts with label Promotion. Show all posts
Showing posts with label Promotion. Show all posts

Monday, September 19, 2016

On the Corner of Heartache & Love Giveaway!

On the Corner of Heartache & Love is here!

What's it about?

Maren's stuck at the intersection of heartache and love, but happily ever after might be just around the corner.

After three years, Maren Summers is elated to finally have her dream wedding to her dream man, Kevin Bryant. In her sights is the promotion to Weddings she’s worked so hard for at the newspaper. Happily ever after is within her grasp…

Until Kevin jilts her at the altar, elopes with another woman, and becomes her boss. Devastated by the twisted turn of events Maren moves in with her best friend and notices the not-so-homeless guy on the corner, Zane Whitfield. As his heart-wrenching tale unfolds—his vow to wait a year on the corner for his lost love—Maren sees his compassionate human-interest story as her ticket away from Kevin, weddings, and her heartache. But as the New Year approaches, is Maren headed for heartache again if Zane's lost love returns or has time changed more than one heart?

Where can you get it?  Amazon

SALE! All my previous books are on sale for $0.99! Such a deal! Amazon

About the Author:

Lisa Swinton caught the romance bug early by way of fairy tales and hasn’t been able to cure it since. Instead, she feeds her addiction with romance novels and films. In between being a dottore’s wife and mother of two, she occasionally puts her B.A. in Musical Theater to good use via community theater and church choir. In her elusive spare time she enjoys researching her family tree and baking (especially with chocolate). She loves traveling, Jane Austen, and all things Italian. In her next life, she plans to be a professional organizer.
You can visit her at:
http://www.amazon.com/-/e/B00HXNXDCO
https://www.goodreads.com/author/show/7796962.Lisa_Swinton

The Giveaway! a Rafflecopter giveaway

Special People Participating in the Media Tour! Go check out these amazing authors and readers! Anna Del C. Dye     Blog Danyelle Ferguson     Website Donna K. Weaver     Website Kim Karras     Blog Laurie Lewis     Website & Blog Lindzee Armstrong     Facebook Lisa Rector     Blog Mindy Holt     Blog Misty Pulsipher     Facebook

Monday, May 16, 2016

Shamless Self Promotion for RONE VOTING!!!

Vocal Crush is a prestigious RONE nominee! 


It has already passed the 1st round of nomination by receiving a 4 star review from InD’Tale Magazine.

Now, I need your help to get it through the 2nd round, the Fan Vote, May 16-May 22. (You don’t need to have read the book to vote.)

You can vote in 4 easy steps.

1.      Go here to vote: http://www.indtale.com/2016-rone-awards-week-five 

2.      You must be a subscriber to vote. It’s free and quick, only a minute of your time and you can always unsubscribe later. It’s in a box on the right side of the page. 

3.      Vote for Vocal Crush by Lisa Swinton under the Contemporary Sweet category half way down the page. 

4.      Enter the Rafflecopter to win a signed-by-the-author printed copy via my blog or FB Author page. Links:

That’s it you’re done! 

Haven’t read Vocal Crush but want to? During voting week it’s on sale for $0.99 on Amazon! Be sure to leave an honest review after.J Get it here:
 https://www.amazon.com/Vocal-Crush-Lisa-Swinton-ebook/dp/B015EM7506 

With any luck, Vocal Crush will make it to the 3rd round, the professional judging. 

Thanks so much for your support!
Lisa Swinton

a Rafflecopter giveaway

Thursday, November 19, 2015

You Need to Be an Amazon Associate!

Amazon has an amazing program called Amazon Associates. If you have two thumbs - or even if you don't - you should sign up. It's easy, it's free, and you will get rewards. I shall explain how it works.

1. Go to this link. Sign in with your regular Amazon account information (and if you don't have an Amazon account, you can create one).

As you sign up to be an affiliate, they will give you a code. Mine is trpildau-20.

2. Now that you have your code, you can start using it. This is where the fun happens.

Let's say you're me and you've just released a book. I'm using my novel Strength to Endure as an example. The link to purchase that book is http://www.amazon.com/Strength-Endure-Tristi-Pinkston-ebook/dp/B00IU0TW9M/ref=sr_1_1?ie=UTF8&qid=1445708235&sr=8-1&keywords=tristi+pinkston.

That's a pretty long link, right? Well, for starters, we don't need that whole link. See that word "ref" there in middle? I highlighted it so you could see it easier. You only need the information in front of that word. Delete the backslash too so now your link looks like this: http://www.amazon.com/Strength-Endure-Tristi-Pinkston-ebook/dp/B00IU0TW9M

You can do that any time you want to shorten a link. Just makes things a little less messy.

Now I'm going to take my Amazon Associates code and put it on the end of that link. I'm going to hook it on there with ?tag=. So it will be product link, that little connection code I just showed you, and then my code. This is what the final link will look like: http://www.amazon.com/Strength-Endure-Tristi-Pinkston-ebook/dp/B00IU0TW9M?tag=trpildau-20.

I promise - this is easy. It just looks complicated for now because it's new information.

3. Okay, now that we have our link with code, this is what we post whenever we talk about the book. I post on Facebook that I have a new release, I send out a newsletter, I put it on my website - every single time I talk about my book, I use this link with this code. If a customer clicks on that link and purchases my book, not only do I get my usual royalty, but I also get a few cents' credit through the Associates program. At the end of the month, Amazon adds up all my cents and sends me a gift card to be used on the site.

4. But this is not all. Let's say my friend Katie Crabapple has a new release and I want to help her spread the word. I do the same thing I did a minute ago with my book.

I'd take her link, which is http://www.amazon.com/Teaching-Patience-Homespun-Book-3-ebook/dp/B0088H8OZ0/ref=asap_bc?ie=UTF8.

I'd whack off everything after "ref," making the link now http://www.amazon.com/Teaching-Patience-Homespun-Book-3-ebook/dp/B0088H8OZ0.

I'd throw my code on there, making it now http://www.amazon.com/Teaching-Patience-Homespun-Book-3-ebook/dp/B0088H8OZ0?tag=trpildau-20.

I would then post this link everywhere, telling them about my friend's new book.

"But wait!" you say. "I don't want to make money off my friends like that!"

Here's the thing. You're helping your friends by advertising their book, and not one cent comes out of their royalty. The credit you get comes out of Amazon's pocket, not your friends'. It's a win-win for you and your friend.

5. And it doesn't end there ...

Let's say Geraldina from Kentucky uses my link and buys Katie's book. For the next 24 hours, unless Geraldina clicks on someone else's Amazon Associates link, everything she buys will be credited to my Associates account.

What?

That's right. Let's say she buys Katie's book, and while she's on Amazon, she decides to pick up some ice cube trays and a video game and a new pair of shoes. A percentage of each of those purchases will get credit back to my account, and I'll get a gift card.

6. So, how much money are we talking?

The more items you put your code on, and the more purchases are made using that code, the higher your percentage will be. Right now, I'm making 6.5% whenever someone purchases using my links. If I refer/sell another 33 items, my percentage will increase to 7%, and it will go up from there.  (No, I didn't just use some crazy math skills. It's all laid out for me on the Associates site.)

What's cool is that when I look on the Associates site and look at my report, I can see a list of all the things that were purchased using the code so I can see where my efforts have been the most useful. I see lots of my own books on there, but then I also see things like crochet hooks and hangers, things that were purchased while the customer was also buying my book, and I can see that the code really does carry over to other things.

The fact of the matter is this ...

Everyone should be an Associate. It doesn't matter if you're an author with a product to sell - you can help other people sell their products, as I demonstrated above with Katie's book. The fact that I am an author is just icing on the cake because I can use the code on every single one of my books as well. There's simply no reason not to take advantage of this program. I saved up my reward gift cards for the last few months and applied them toward some Christmas shopping I did on Amazon last night, and it reduced my out-of-pocket expense by about a third. That's not bad, folks. That's not bad at all.

(My thanks to Kirsten Osbourne for teaching me how to use my Associates account. I had one for years, but had no idea what to do with it until recently.)

Monday, February 16, 2015

Going to the Dogs

by H. Linn Murphy

My son wants a dog. He has wanted one for years--before he could even spell puppy correctly, in fact. Every time he sees a corgi or pug or any puppy, he makes the same 'aaahhhhh' sound people make for adorable babies. It's so cute.

When he gets just rabid to have a dog, we trot out the pluses and minuses, heavy on the minuses. And there are many. We want him to go into his future dog ownership with his eyes wide open. No way do we want to be saddled with a pet the kids won't take care of.

Being a writer is similar. Lots of people think they want to be a writer. They have a book idea and someone has told them they can make piles of ready cash, so they plop down to write their bestseller with very little planning or preparation and towering expectations.

What they don't understand is that there are all kinds of things one needs to do to become a competent writer:

Pay for your pet:
It's difficult to write your bestseller on your off-time between job and family. You're going to have to allot a certain amount of time to write. And you aren't going to jam out a top-priced book the very first go-around. You'll need to spend some time and maybe money getting an editor to go through your book. It's very, very rare that a book goes to print without lots of editing. If you decide to self-publish, you'll need an editor and a cover designer. Without those two things, your book is going to suffer. Believe me. People won't even look at a book with a lousy cover. I've done reviews for bookstores on perfectly good books that weren't selling because their covers rotted. I've also read atrocious books which were in such need of editing that I couldn't bear to read more than the first page.

Obedience school:
You need discipline. Someone said you'll need to write at least 10,000 words before you can ever be called a writer. I think it's many more than that. You need to sit down and write something every day. Make it a habit. Write a book. Write a short story. Write a blog post. Write a laundry list. Just write. And don't let anyone or anything stop you. Make it a habit. Call yourself a writer. Learn how to do a slamming query. Learn how to do an elevator speech. Learn great grammar. Fall in love with beautiful language. Learn to spell.

Care and feeding:
You need to feed your brain. Read books in your genre. Read LOTS of books in your genre. De-construct them and figure out what worked and what didn't. Pay attention to what the market is doing. What kinds of books are people reading? If you're writing a sparkly vampire book, are fairy-like bloodsuckers on the cusp of the market, or are they old and worn out and needing to be chopped up in little pieces and burned? I once heard a panel of publishers and agents plead, "Please, no more dead girls."

When he barks:It's doubtful you have the world's number one book and thus are untouchable. Your editor is going to want you to change things. Count on it. Do so with as much grace as you can muster. Publishers don't want to mess around with a writer who won't work with them. Just remember you get to keep your first run if you want to. But your editor is there to help you clean up your manuscript and make it palatable for your reader.

Scooping the poop:
I like to keep a separate file for things I cut from my stories. I call it my slag pile. For whatever reason a phrase just didn't read well in that spot. Into the slag pile it goes. At least twice, I've cut half a book off and tossed it out. Using this file means I don't have to bemoan the fact that that particular piece is gone. Think of it as the stuff a director cuts from the movie that often ends up on the blooper reel. I have occasionally gone back to the slag heap and unearthed something to use later or in another book. It makes the whole editing process much less painful.

Room to run:
Give yourself a chance to get good. Don't compare yourself to Shakespeare right out of the gate. It's not going to help. Improve. Learn your craft. Take classes at conventions. Take college courses. Read books on writing. Take on-line classes. Find a critique group. Find a set of Beta readers you trust. Enter competitions. Talk to people about your craft. Study.

Share your toys:
Teaching someone else is almost always going to make you better at it yourself. Share what you've learned. Sure, you're competing for a slot (publishers have only a certain number of slots to fill each year. The odds of getting your book into one of those slots are slightly better than getting run down by a rhinoceros), but better books make better readers. We want an audience for our books because we have something to say. Educate your audience. Share your expertise.

Plenty of exercise:
You are going to actually need more exercise so you don't develop a rear end the size of Texas. Hours of sitting will not only give you a large gluteous maximus (or however you spell the dang thing), but can cause heart problems and poor circulation. Exercise will also give your mind fuel and blow away the cobwebs.

You also need mental exercise. Lots. Read abundantly. Go to conventions and retreats and book clubs. Use a critique group. Friend authors on media sites. Pay attention to successful writers and how they got that way.

Going to the dog park:
In this age of competition and falling book sales, it's a very good bet that you're going to have to help sell your book. You're going to need some marketing skills. It's rare these days for a writer to sit down, write his/her book, turn it in, and everything is done. You have to help. Get educated about the best ways to help sell your book, whether it's using media sites, signings, tours, or selling it on the corner in your child's lemonade stand.

Know your breeds:
Rarefied, archaic language might interest you greatly. (I personally love ponderous verbiage.) But you need to tailor your words to the audience for whom you are writing. A three year old speaks much differently than a Harvard professor. Fit your language and content to your audience.

Keeping shot records:
You need to keep records of every transaction. Good rapport with a publisher can go very wrong if you fail to keep exact records. For your peace of mind and that of your tax preparer, document every sale and every time you purchase a box of books. Competent records make happy friendships. Keep track of your contracts. If you need to, have someone look over your contract to make sure it's what you want.


When the dog bites:
Notice I didn't say if the dog bites. You need to continue to write through the set-backs that will come. L. Frank Baum, the writer of the Wizard of Oz, got 36 rejections before a publisher finally believed in his book. There are major writers who have had even more rejection slips. You will get them, whether it's because it's the wrong time, it's not the book for them, it's poorly written, you have a sub par query, you didn't follow instructions, or the planets just weren't aligned. Learn to roll with the punches. If your book is wrong for one publisher, it might do for another one. Or perhaps your hook is wrong or your story needs tightening or maybe you need to put it away for a bit and write something else. Ask someone you trust (who isn't your mom) to give you an opinion.

Another thing. If you write, you're a writer. Don't let your family or friends or other naysayers treat you like a dilettante. If you've payed your dues and you write, you're a writer. Should I say it again? Don't let them drag you down to wannabe status. Keep at it. If they say you're a hack, write better. Most writers have early works that make them want to toss the book off the Empire State building. Write something different.

Putting him down (sob):
 Occasionally there comes a day when you must face the facts. Your book is a dead dog. There is nothing you can do to revive it. You've tried rewriting. You've edited the heck out of it. You've run it past all your Beta readers, your relations, and your mom. You've trotted it out to any and everybody who will sit still long enough to listen, and nobody wants it. It's tired, hacked, and you can't find a way to revive it. It's hogging all your time without possibility of making a go. It's time, my friend, to put the thing down and move on to writing something else. Learn to know when this time comes. Luckily, this is a rare occurrence.
This one just made me laugh

Enjoy your dog:
Writing is a fabulous job. Where else do you get paid to make stuff up? You get to be the pilot of your own space ship. You get to climb to the top of Everest or pilot your own bathyscaphe to the bottom of the Marianas Trench. You can plunge into the sun before lunch and kiss Mr. Darcy before bedtime. You are the architect of a million far-flung worlds. The horizon is wide open, limited only by the scope of your imagination.





Tuesday, November 26, 2013

Pushing to Reach New Audiences....

Valerie J. Steimle

As a published author of five books, sales wax and wane. I am in a financial slump in book sales and I need a bigger audience to discover my work. How do I do this?

From the Futurebook conference held on November 21st sponsored by The Bookseller website there were some pretty good suggestions.  Push Entertainment’s Simon Scott talked about what authors can do. He focused on the importance of always trying to understand how to connect with people and “keep to the core fans of your work who are willing to buy” up front.  Announcing upcoming books to remind “lapsed” fans that you still exist which also helps them connect with you again is a great way to keep the sales numbers up. Authors (especially self-published ones) who go the extra mile will reap the benefits of better book sales.

Ruth Spencer, a marketing manager at Random House, suggested a concept not really known to publishers and authors: verticals or vertical integration.  Meaning authors get together with other like authors and promote each other.  Banding together to help each other promote books helps reach higher audiences. There is always power in numbers.

Another suggestion came from author and entrepreneur, Joanna Penn. She talked about what self-publishers have always known: the need to take a lot of risks.  Self-publishers “must always be writing new books (or articles) and have a consumer focus”. Keeping to one category in writing is like cutting off your availability to readers. There is a whole world out there waiting to hear what you have to say in many areas of life such as social media, speaking engagements or website articles. Using e-book promotions also help authors reach a bigger audience. They really do work.

This is a very well needed boost in the arm for authors who are trying to keep their heads afloat in the publishing world.  A well managed push into more areas of expertise helps authors reach more readers….and in reality….that is the name of the game.


Thursday, May 23, 2013

New website offers Free promotion for Authors and Businesses




Bloggerdise is a new social networking website that helps promote numerous types of businesses, including literature.  The New York Post published an article about this website that was launched two months ago, bloggerdise.com connects businesses searching for free publicity with bloggers searching for something to write about. The site is the brainchild of a pretty savvy team that includes Jesse Cohen, Omar Padron, Jin Park and Eric Rogow. Jesse Cohen, talked about how he and the other co-founders figured out there was a need and filled it. “In this cash-strapped economy we just wanted to be able to help an artist, charity, or small business be heard through the unique voices of our bloggers,” he said.


For Authors and Businesses Bloggerdise helps you reach thousands of potential customers without a huge ad budget. Essentially you team up with bloggers to create a customized giveaway that is focused on your precise target market. This blogger connection offers your company: 
*  Increased awareness of your goods or services (for zero dollars)
*  New web-outlets for future giveaways or announcements 

For Bloggers Bloggerdise helps you attract more viewers by offering giveaways with premium prizes, as well as the ability to generate rich, unique product/service content. 

The site offers several tools for members to easily engage and interact with each other. Members can also engage social media directly. They can Facebook “like” and use Facebook to comment on the Bloggerdise boxes and posts; or they can reach out via their personal Twitter and YouTube accounts.

In a challenging economic environment, now small businesses and artists have a place to promote themselves for next to nothing. It is a win win for all. For more information or to become a member, visit: www.Bloggerdise.com

As an author I find this concept very interesting as a new way to promote my book/s.  This is also another way to promote the non-profit I administer: Writers Unite to Fight Cancer. I recommend trying it out to my friends and colleagues.

I invite any Mommy Authors and others that would like to sign up for Bloggerdise to sign up under the WUFC Banner. When we can gain enough participants we will be given spots on Bloggerdise TV.